CINQ F Corporate Services
BRANDING I GRAPHIC DESIGN
CINQ F is a boutique corporate administration and legal advisory company in Canton Vaud, Switzerland. Its clients are followed up by the same person from the beginning to the end of the relationship. An easy and fast communication flow helps the company to deliver an excellent and prompt service.
CINQ F’s goal is to propose a new option of financial services company by delivering a complete set of financial and legal services with high quality standards, premium status quo, privileged relationship between customer and contact person.
RESEARCH AND DEFINITION PROCESS
The research and definition process served to build a consistent design brief. It has been developed throughout multiple phases by using a manifold set of methods. Mainly the used methods are: Archetypes, Brand DNA and Principles Statement through a Brand Manifesto.
The visual research has been focussed on the Turkish origins of the Company ownership.
INSPIRATION AND CONCEPT
The inspiration has been taken from the Ottoman empire visual code. In particular: for the pictogram, the starting point has been the back of the first minted coin in the world, with its punches marks; the logotype takes from the Ottoman calligraphic style the alternation of straight and sinuous lines.
COLOR PALETTE
One of the client's requirements was to use the Very Peri Pantone color which has been used for the commun stationery set. Gold is used for Managing Directors stationery set.
PORTFOLIO
